OUR MISSION

We’re on a mission to help fuel an active and healthy lifestyle for millions of normal people every single day and take care of our planet for tomorrow, in particular through helping to combat food waste, in an industry which has notoriously high levels of food waste.

WE EXIST

To create a better-for-you bakery, that’s also better for the planet. We’re on a mission to help fuel an active lifestyle for millions of normal people every single day (and take care of our planet for tomorrow).

WE BELIEVE

That it's time for a bakery that keeps up with modern times. A bakery that’s caring and confident enough to do things a little differently and reinvent the role bakery goods can play in our lives. By making bakery products that are better for you, with real, nourishing ingredients, packed with fibre and wholegrains, less sugar and none of the artificial junk so often found in supermarket bakery, we believe baked goods can be enjoyed by everyone, every day, as part of a healthy lifestyle.

WE BELIEVE

That it's time for a bakery that keeps up with modern times. A bakery that’s caring and confident enough to do things a little differently and reinvent the role bakery goods can play in our lives. By making bakery products that are better for you, with real, nourishing ingredients, packed with fibre and wholegrains, less sugar and none of the artificial junk so often found in supermarket bakery, we believe baked goods can be enjoyed by everyone, every day, as part of a healthy lifestyle.